Blog Assignment 2
The Urban Cultivator
The Urban Cultivator (UC) is the chosen product for this assignment. It is an indoor garden (mini hydroponic system) for the kitchen.
1) The layout of the website:
· The layout of the page is simple and it is easy to find information that guides you step by step through the website to find the suitable information needed.
· Their mascot, which is located in the middle top of the page next to the name, is a green leave inside a building, the leaf usually is a symbol of natural spirits, a source of organic food and maybe energy. Having the leaf inside the building demonstrates growth, fertility, and indoor planting.
· Their target audience is residents, famous hotels such as the Four Seasons, and large business companies like Google.
· The headers are straight forward with clear titles to guide the visitor to more important information, and the footer has basic information on how to contact them and what channels on social media they are currently using and active on.
· With a simple click, you can travel to other pages and gather beneficial information or proceed to buy some of their products such as seeds, supplies or accessories.
· White spaces are available on the main page instead of organizing the web page with multiple passages, it makes it easier to read rather than just listing a bunch of information.
· The section up the fold contains the visual picture of the Urban Cultivator and basic information about it. The general perspective of the page gives you comfort and serenity due to the consistency between colors and space.
· The message and vision of the UC team are focused and clear on the web page.
· Keywords such as healthy, organic, natural are repeated on the page to ensure their message.
2) My point of view:
· The UC is easy to find through search engines.
· Because of the direct, friendly and trustworthy tone of voice on the website, they make the picture of having a healthy balanced lifestyle seem simple by implanting indoor, harvesting just seconds before arranging the table.
· As a Spokesperson, only the founders are appearing to talk about the UC. I believe that if a well-known celebrity like Oprah Winfrey talked about the UC in one of her magazines or hosted the founders on her show, it would be a major change point in the UC sales and awareness.
· Facebook and Instagram posts are up to date and YouTube videos are more into details.
· What I get from their web is that you don’t have to be enthusiastic about gardening to buy their product. Their goal is clearly to make people eat better food that is packed with nutrition and full of flavors with simple easy steps.
· The website distinguished findability, accessibility, usability, and credibility.
· The team responds quickly on Facebook, Twitter and the main site to any additional questions.
Conducting a SWOT analysis on the web page:
v Strengths:
o They are going global and visiting several different countries.
o The machine comes in two sizes, the residential which is suitable for the family, and the commercial for hotels and restaurants.
o It comes with a 3-year warranty.
o They have posts on news websites and magazines.
o Contacting the team of the UC is easy through the official site, Facebook, and twitter.
v Weaknesses:
o Shortage of traditional marketing ways such as television. This means only people who are willing to look for the UC will find it rather than being spread widely through traditional marketing ways to attract more audience.
o The price is high compared to other indoor garden systems.
v Opportunities:
o Invest in a smartphone application to control the device from distance.
o Translating the main website into international languages like Spanish, Arabic, Mandarin and Urdu.
o Start a partnership with a local supply home store such as Home Depot.
v Threats:
o The indoor garden system is expanding and changing fast. There are several other brands that defy the UC in Europe and New Zeeland.
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